Sports & Fitness
Gracie Barra Tunbridge Wells
Martial Arts Lead Generation & Enrollment Platform
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Executive Summary
The Situation:A premier UK martial arts academy needed to aggressively increase student enrollments through targeted digital campaigns.
The Mandate:Architect a high-velocity landing page ecosystem designed explicitly for lead capture, focusing heavily on mobile users who typically convert from Instagram and Facebook ads.
The Result:Launched a streamlined Next.js platform deployed on a custom VPS, drastically reducing bounce rates and increasing trial-class bookings.
Architecture Stack
Next.js
React
Hostinger VPS
SEO
TypeScript
Responsive Design
Technical Deep-Dive
Overcoming Bottlenecks
Managing a custom Hostinger Virtual Private Server (VPS) deployment for a Next.js application, moving away from standard managed platforms like Vercel to reduce overhead costs for the client.
First-Principles Engineering
Configured the Linux VPS environment from scratch, setting up Nginx as a reverse proxy, PM2 for Node.js process management, and implementing strict SSL security protocols.
Business Impact
Maximized Ad Spend ROI
Sub-second mobile load times ensured users clicking paid ads didn't bounce before the page rendered.
Direct Lead Funnels
Integrated seamless contact and booking forms connected directly to the academy's management software.
Cost Efficiency
Utilizing a raw VPS saved the client substantial monthly hosting fees compared to enterprise managed solutions.